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Daniel González Vloothuis is an accomplished App Store Optimization (ASO) and Apple Search Ads Manager, currently employed at Product Madness since January 2023. With a robust background in ASO, Daniel has previously held roles as ASO Lead for SEO Alive, where expertise was applied to enhance game performance for platforms like Chess.com, and as ASO Manager for both Chess.com and ChessKid. Daniel's experience also includes freelance work focusing on SEO, eCommerce, and paid ads, along with consulting roles in search engine optimization. A solid educational foundation includes a Master's Degree in Professional SEO & SEM from KSchool and a Master's Degree in Business Management from ESERP Business & Law School, complemented by various certifications in sound and recording arts and app store optimization.