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Sami Haataja is a Business Development Manager at Produal since February 2022, focusing on the definition and coordination of strategic business development initiatives. Prior to this role, Sami worked as a Business Consultant at Dassault Systèmes, assisting various industries with digital business transformation and optimizing PLM solutions. Experience includes a Master's Thesis at the University of Oulu, developing a product data management concept for the construction industry, and earlier roles in customer service and sales at Nordea, OP Financial Group, Expert ASA Oy, and Thinko Positivo Oy. Sami holds a Master of Science in Industrial Engineering and Management from the University of Oulu and is pursuing a Master's degree in Finance at Oulu Business School.