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Sofia Izarra is a seasoned Fashion/Product Photographer and Videographer/Producer with extensive experience in the media and retail industries. At Group LX since May 2012, Sofia serves as the principal photographer for merchandise for Blush, while also having held a previous role as Marketing Operations Manager, where responsibilities included planning photoshoots, executing marketing strategies, and launching e-commerce platforms. Concurrently, at PRODU, Sofia captures and edits video interviews within the Spanish-speaking entertainment sector. With a Bachelor of Science degree in Political Science and Government from Florida International University, Sofia has demonstrated strong capabilities in content creation, social media management, and cross-functional collaboration, significantly contributing to brand growth and engagement.