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Drew DeMasters has a diverse and extensive work experience in marketing and database management. Drew currently holds the position of VP, Lifecycle Marketing at Prodege, LLC, a role they have held since January 2022. Prior to this, they served as the Sr. Director of Retention Marketing at the same company from February 2016 to January 2022, and as the Director of Retention Marketing from June 2012 to February 2016.

Before joining Prodege, LLC, Drew worked at Murad as the Sr. Manager, Direct Database Marketing. During their tenure from 2009 to 2012, they successfully launched a multichannel onboarding campaign, implemented a CRM database, and developed acquisition and retention strategies. Their efforts resulted in a significant increase in campaign efficiency and customer lifetime value.

Drew also has experience as an Author, Marketing Strategist, and Speaker at Landlord Marketing Secrets from 2006 to 2012. Drew authored a book and articles on apartment marketing, received awards for their work, and spoke at various national conferences and conventions.

Prior to their role at Landlord Marketing Secrets, Drew held positions as a Sr. Database Marketing Manager at Tracy Locke - Los Angeles from 2007 to 2009, a Sr. Database Marketing Manager at Rauxa Direct from 2003 to 2006, and an Analyst at DataPlus Millennium from 1999 to 2002.

Overall, Drew DeMasters has a proven track record of success in marketing and database management, with a focus on retention strategies, campaign efficiency, and customer lifetime value optimization.

Drew DeMasters obtained a Master of Business Administration degree with a focus on Marketing and International Business from the University of Missouri-Kansas City, where they attended from 1997 to 2000.