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Denica Stoyanova has a strong background in marketing and digital project management. Denica is currently working as the Head of Marketing at Procuros, where they have developed a marketing strategy, owned the marketing funnel, and crafted messaging and positioning. Prior to that, they served as the Head of Demand Generation at Keepit, where they were responsible for inbound and outbound lead generation channels and customer advocacy. Denica has also held positions as Head of Marketing at Superb and Head of Marketing Operations at TwentyThree. Earlier in their career, they worked at Tradeshift as the Head of Digital Marketing & Marketing Operations, where they led the creation of the company's commercial website and optimized their marketing automation strategy. Denica started their career as a Digital Project Manager at Soccertrix and a Software Developer at fmedia.

Denica Stoyanova obtained a Bachelor's degree in Computer Science from the Technical University of Varna, where they studied from 2001 to 2006. Denica then pursued further education at the Copenhagen Business Academy, where they completed an AP degree in Multimedia Design and Communications from 2009 to 2011.