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Daniel Baker is an experienced business leader and analyst with a strong background in integrated marketing communications and mobile strategy. Currently serving as the Business Delivery Lead at Proctor + Stevenson since October 2016, Daniel oversees the BA team and enhances client processes to optimize product delivery efficiency. Previous roles include Senior Business Analyst and Mobile Strategy Analyst at Proctor + Stevenson and Mubaloo Limited, respectively, where Daniel focused on defining project objectives, developing functional specifications, and collaborating with design and development teams. Daniel's career began at Always On Message, where responsibilities included product management and user experience design. Daniel holds a BSc in Product Design and Technology from Loughborough University.