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Vijaya Kumar Thangamuthu is an accomplished professional with extensive experience in market research, analytics, and customer insights across multiple leading companies. Currently serving as Director of Superior Retail Execution at Procter & Gamble with a focus on shelf analytics, Vijaya also held the position of Director of Media Analytics & Insights, specializing in audience activation strategy, paid media measurement, and data acquisition. Prior experience includes roles at AT&T as an Independent Consultant in market research, Adobe as Senior Manager for lifecycle marketing, and eBay as Manager of market research, among others. Vijaya holds an MBA in Marketing and Finance from the Indian Institute of Management, Lucknow, and a Bachelor's degree in Electrical and Electronics Engineering from Amrita Vishwa Vidyapeetham.