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Sreeraj Sahadevan is an experienced Performance Marketing Manager currently with Procter & Gamble since March 2024, previously holding the same title at Branch from February 2022 to March 2024, where Sreeraj executed and optimized various mobile app, web, and affiliate campaigns across multiple regions. Sreeraj's earlier roles include Sr. Associate in Performance Marketing Data Analytics at Symphony Talent, where responsibilities involved analyzing marketing campaigns to optimize efficiency and effectiveness, and as Associate in Digital Media and Analytics, managing employer brand campaigns. Sreeraj also gained experience as a Trainee Business Consultant at TNP Consultants, a Marketing Analyst Associate at the Technology Business Incubator, and a DataOps Intern at ACIS Trivandrum. Academically, Sreeraj holds a Master of Science in Big Data and Business Analytics from ESCP Business School, an MBA in Marketing from Rajagiri Centre for Business Studies, and an Engineerā€™s Degree in Electronics and Communications Engineering from Cochin University of Science and Technology.