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Rehan Lalani is an experienced media professional currently serving as the Associate Media Director at Procter & Gamble since March 2022, focusing on in-house media for Personal Health Care brands in Canada. Previously, Rehan held the position of Media Manager at Article, contributing to a top-growing DTC furniture and home décor brand in North America. Earlier roles include Business Director for Unilever Arabia at Magna MENA, overseeing an $80 million media budget across Saudi Arabia and Gulf markets, and various senior management roles at PepsiCo managing media and consumer engagement across Asia Pacific. Rehan's career also features key positions at Starcom MediaVest Group, Telenor, The Brand Partnership Pvt. Ltd, and Mediacom. Rehan holds an MBA from the Institute of Business Administration and a BSc (honors) from Lahore University of Management Sciences.