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Loïc Tassel is the current President of Europe at Procter & Gamble. Prior to this, they served as the Vice President of Shave Care, Europe & India, Middle East and Africa. In this role, they were responsible for a $2.5 billion business across 135 countries. Loïc also led major innovation launches on Flexball, ProShield and Venus Swirl. Prior to this, Loïc served as the Vice President of France, Belgium & Netherlands. In this role, they were responsible for leading the integration of Belgium & Netherlands with France to create a new operating unit for P&G FBNL. Loïc was also responsible for a $2 billion business and 700 employee organization. Prior to this, Loïc served as the Vice President of France and the General Manager of North West Africa.

Loïc Tassel graduated from HEC School of Management in 1988.

Loïc Tassel reports to Jon R. Moeller, President & CEO. Christophe Duron - Senior Vice President - Sales, Brand Operations and Digital - Europe, Ranya Shamoon - Senior Vice President, Baby Care Europe, and Roberto Talamo - CFO, Europe report to Loïc Tassel. Loïc Tassel works with Eric Breissinger - President – Family Care, Guy Persaud - President - New Business, and Fatima Francisco - CEO – Baby/Feminine & Family Care.