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Joanne Lim Kheat Yeng currently serves as Director of Corporate Market Strategy & Planning at Procter & Gamble in Malaysia, where Joanne has successfully led trade marketing for the Home Care category, achieving recognition as best trade marketer of the year in 2022 and delivering significant category growth. With a rich background in sales and strategic planning, Joanne previously held roles including Head of Local Pharmacy Channel and Senior Manager in Trade Marketing across Malaysia and Singapore. Joanne's experience also encompasses leadership positions within AIESEC, driving performance growth and securing partnerships at both national and international levels, alongside early career experiences at Texas Instruments. Joanne holds a Bachelor's degree in Electrical Engineering from Universiti Teknologi Malaysia.