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Harshi Lakhiani is a Digital Campaign Manager at Procter & Gamble, overseeing paid media for P&G Skin Care Canada with a focus on Olay since April 2024. As a Growth Mentor since July 2023, Harshi previously served as Associate Director of Digital Marketing at Careem from May 2019 to November 2023, where significant accomplishments included improving cost per lead by 30% and reducing customer acquisition costs by 28%. Harshi's career began as a Digital Marketing Intern at Weber Shandwick in 2015, followed by roles at Strategies dC and Socialize, where expertise in media planning and digital strategies was developed. Harshi holds a Bachelor of Science in Business Administration with a focus on Marketing from the American University of Sharjah, completed in 2015.