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Cynthia Marcinek is a seasoned marketing professional with extensive experience in digital marketing and social media strategy. Currently serving as a Senior Manager of Social Trading for North America Beauty at Procter & Gamble, Cynthia has held various roles including Digital Marketing Manager and Senior Digital Advertising Specialist at Holland America Line, and Director of Paid Social at Empower, where responsibilities involved overseeing significant advertising budgets and enhancing brand visibility. Previous positions include Associate Director of Paid Social at Essence, Senior Social Media Specialist at WE Communications, and Channel Integration Specialist at Barefoot Proximity. Cynthia holds a Bachelor of Arts degree in Professional Writing and Interactive Media Studies from Miami University.