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Krista Kopina possesses extensive experience in social media management and strategy, currently serving as the Sr. Social Media Manager at Procore Technologies since July 2024. Previously, Krista held similar senior roles at CamelBak and KEEN, where responsibilities included developing social media strategies, influencer relations, and executing global campaigns. Additional experience encompasses positions at Daylight Studio, Swift Agency, POSSIBLE, and Socialtyze, focusing on social media strategy, community management, and content production. Krista's early career included a role at UCLA, managing social media for the institution and contributing to advocacy projects. Krista holds a J.D. in International Law from Latvijas Universitate and certifications in Photography and Social Media & Digital Marketing from UCLA Extension.