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Aaron Kettl is an experienced design strategist with a strong focus on customer-centric design. As the Head of Design Strategy at Procore Technologies since July 2019, Aaron has aligned product and technology departments with a unified vision while leading design efforts across various roles, including Design Director for mobile and growth. Prior to Procore, Aaron served as Group Design Director at Vrbo, overseeing a global design team and contributing to a significant rebrand. Aaron's career encompasses roles at IBM as a Design Strategy Lead, and various design positions at Rosetta Stone, Moniker Group, and TGR Company, Inc., showcasing a diverse background in user experience and design strategy. Educational qualifications include an MBA in Design Strategy from California College of the Arts and a Bachelor of Architecture from NewSchool of Architecture & Design.