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Talal I. El-Assaad is a seasoned professional with extensive expertise in enterprise and organizational change management, currently serving as the Managing Partner at ProClipse Consulting and co-founder of Zeder Consult®. With a diverse background that includes significant roles at British American Tobacco and Red Bull Energy Drink, Talal has a proven track record in strategic commercial and marketing advisory across various sectors, including FMCG, retail, and hospitality. Talal's academic credentials include a Master of Business Administration from Columbus State University and advanced certifications in ethics and compliance. Talal's leadership positions include non-executive board membership at Zeder Group, where responsibilities encompass marketing and governance.