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Peter Haakma is an experienced sales and management professional with a diverse background in the instrumentation and technology sectors. Currently serving as Sales Director for North Europe, the Middle East, and India at PST Process Sensing Technologies since January 2019, Peter also holds multiple leadership roles within the organization, including PST India Director and Global PST distributor Director. Peter has extensive experience with Michell Instruments, where responsibilities as Global Export Sales Manager involve managing the global distribution network, particularly in the Middle East. Previous roles include Managing Director at WIKA, where Peter established a local office in Istanbul, and Country Leader South East Europe at GE Sensing, where a distribution network was developed in Belgrade. Earlier in the career, Peter served as Export Manager at Druck Ltd and as a Sales Engineer at Tradinco Instruments, beginning a career in management as a Vulploegleider at Supermark De Boer.