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Karla Natividad is currently the Head of Branding and Sourcing at Probe CX since January 2024. With a background in marketing and digital media, Karla has held various managerial positions in companies like Sutherland, Concentrix, and The Discount Depot and Outlet Store. Karla is skilled in developing online and social media strategies, creating content, and directing talent acquisition campaigns. Karla has a degree in Graphic Design from First Academy of Computer Arts and has a strong educational background from University of Santo Tomas and St. Paul College of Pasig.