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Ms. Zeman brings strong leadership experience to Proactive, where she has conducted and managed numerous competitive assessments, win/loss studies, new market entry studies, benchmarking studies and deep-dive assessments in consumer and industrial goods and manufacturing markets. Ms. Zeman draws on her extensive background in marketing and research in the building industry, where prior to joining Proactive, she held positions as a market research manager and associate director of strategic marketing. In addition, Ms. Zeman has experience conducting market research and competitive intelligence in other industries including credit cards, news media, and automotive aftermarket. Ms. Zeman received a BA in international relations (magna cum laude) from DePaul University. She is certified as a Bankcard Management Professional by the National Bankers Association and the University of Delaware.