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Juan Carlos Borges is an experienced sales and marketing professional with a strong background in trade marketing and operations management. Currently serving as Ejecutivo de Ventas at Grupo Proa since February 2022, previous roles include Ejecutivo de Ventas at Ferrbest S.A, where responsibilities involved managing client portfolios and strategic product negotiations for major consumer brands. At Premium Brands, expertise was applied as a Trade Marketing Executive. Additional experience spans positions such as Assistant Store Manager at Adidas, where team management and operational logistics were key, and various roles in media operations including Master Control Operator at VC Medios. Juan Carlos holds a degree in Marketing and Advertising from Instituto Universitario de Mercadotecnia (ISUM).