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Simone Serafini is an experienced SEO professional currently serving as the SEO Team Leader at Cerved Marketing Intelligence since May 2018, where responsibilities include managing SEO strategies. Prior roles include SEO Manager and Specialist at Pro Web Consulting, enhancing SEO initiatives, and a Specialist position at BizUp - Digital Empowerment. Simone's career began as an SEO copywriter at Forexinfo.it, focusing on SEO optimization and editorial planning. Educationally, Simone holds a Master's Degree in Psychology in Marketing and Communication from Sapienza Università di Roma and is pursuing a research thesis at Leeds University Business School. Additionally, Simone completed a Master in SEO & Inbound Marketing, gaining expertise in various SEO tools and strategies.