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Mihai Badea is an experienced professional in data management and monetization, currently serving as Data & Monetization Manager and previously as Programmatic & Data Manager at PRO TV since October 2020. Prior to this role, Mihai held various positions at BRAT - Biroul Roman de Audit Transmedia from December 2012 to October 2020, including Director SATI, Cercetator SATI, and Operator Monitorizare Online. This extensive background demonstrates a strong expertise in data analysis and programmatic strategies in media and advertising.