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Elodie SECA is an experienced Business Developer Manager specializing in the management and development of portfolios within the sports and beauty sectors. Currently at Private Sport Shop since June 2021, Elodie oversees the Italian portfolio, focusing on key account management, market analysis, and negotiation at trade fairs. Prior to this role, Elodie contributed to IPS International Products & Services srl by building a portfolio from scratch and managing full sales operations. Experience also includes a position at Shiseido EMEA, where Elodie managed key accounts in the fragrance division, and earlier roles at PUMA Group and various customer service and management positions. Elodie holds a Master in Management with a specialization in Negotiation and Commercial Management from EM Strasbourg Business School and completed an Erasmus exchange at Università di Pavia.