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Ariel Luedi is an accomplished entrepreneur and executive with extensive experience in the technology and software sectors. As the founder of Hammer Team since September 2013, Ariel Luedi focuses on supporting software companies during their startup and growth phases. Previously, Ariel served as CEO and Board Director of hybris from September 2004 to August 2015, where responsibilities included global go-to-market strategies and product positioning. Ariel's career also includes senior roles at Salesforce.com as SVP Sales EMEA, BroadVision as SVP Sales EMEA, Oracle Switzerland as VP Sales and Director, and IBM Switzerland as an Analyst. Education includes studies at ETH Zürich, the Graduate School of Business Administration Zurich, and Virginia Union University.