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Martin Kaplan is an accomplished executive with extensive experience in the financial services and marketing sectors. Currently serving as Chief Executive Officer and Chief Commercial Officer at Prisma Medios de Pago since August 2019, Martin has previously held significant leadership roles such as Commercial Banking Head at Banco Macro and Head of Sales & Distribution at Banco Patagonia. With a background that includes Marketing Head for Latin America at Citibank and Brand Manager at The Coca-Cola Company, Martin possesses a strong foundation in both sales and marketing. Martin holds a Master of Business Administration from IAE Business School and a Bachelor’s Degree in Mass Communication/Media Studies from the University of Buenos Aires.