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Adi Fubini joined Priority in June 2022. Currently, she leads the company's global customer division and coordinates Priority's customer strategy.

She is an IDF 8200 cyber unit graduate and has a bachelor's degree in French and international relations from the Hebrew University in Jerusalem.

Throughout her 20-year career, Fubini held several leading positions in global software and SaaS organizations supporting cloud-based services delivery, technical support, customer relations, customer experience, and customer success.

Before joining Priority, she served as Vice President of the Customer Division of Ex Libris and later of ProQuest.