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Sara Martins is a seasoned product designer with extensive experience in creating impactful user experiences across various industries. Currently serving as the Principal Product Designer at Printify, Sara previously held key roles at FARFETCH, where the focus was on developing a membership program to enhance client loyalty and improving the search experience for a diverse product catalog. Prior experience includes working at WIT Software on Vodafone's M-Pesa app and fostering design strategies, as well as leadership at FBAUP DESIGN Inc., managing a design team on various branding projects. With a solid educational background in Communication Design from Universidade do Porto and a recent UX Professional Degree from Baymard Institute, Sara combines design expertise with a strong focus on user empathy and project management.