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Basheerah Soomar is a Senior Associate at Principia. She has worked across multiple ethical culture, conduct and capability building projects in the tech, professional services and sustainable energy sectors. Basheerah began her career in consumer goods consulting and analytics across Southern Africa and the Middle East before transitioning to public sector consulting and delivery in South Africa. She has also worked as a strategy analyst in a start-up environment for an organization aiming to empower small business owners in previously marginalised communities with limited access to resources.

Basheerah graduated from the University of Cape Town with a Bachelor of Commerce in Economics and has a Postgraduate Diploma in Futures Studies at the University of Stellenbosch. In her spare time, Basheerah participates in activist and advocacy movements around human rights, particularly for those living under oppressive regimes.