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Tom Brigstocke is the Group CEO at Principals and has over 37 years of experience in the field. Tom started their career in 1983 as an account manager at J Walter Thompson in London. Tom then moved to DMB&B London in 1987, where they held the positions of account director and director. In 1995, they transferred to DMB&B Weekes Morris Osborn, where they became the GAD/Director of Client Services. In 2002, they joined United Way Sydney as a company director. Tom then became a governor at Frensham Schools/Winifred West Schools Limited in 2014, before taking on their current role at Principals in 2020.

Tom Brigstocke attended the Australian Institute of Company Directors for a Company Director's Course, Durham University for Engineering Science, Eton College, Clifton College Prep, and Westminster Under School.

Some individuals on their team include Yuri Loong - Office Project Manager, Dean Varndell - Head of Motion Graphics, and James Welch - Design Director.