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Azita Baizura, IFP, is a seasoned professional with extensive experience in asset management and corporate sales. Currently serving as the Director & Head of Corporate Coverage at Principal Asset Management Berhad since January 2015, Azita has effectively led the Corporate Sales & Marketing team to enhance sales and cross-selling initiatives for various investment products. Azita's career also includes roles as a Writer, Editor, and Translator for CIMB-Principal, where responsibilities encompassed copywriting and producing asset management articles. Additionally, Azita has acted as an Emcee, Speaker, and Trainer at numerous events, and served on the Board of Studies at the International Islamic University Malaysia. Previous positions include Associate Director of Institutional Sales and Manager of Corporate Cash Management at CIMB-Principal Asset Management. Azita began a career in advertising with roles at McCann Erickson and Saatchi Lab Malaysia. Educationally, Azita holds a degree in Human Sciences from the International Islamic University Malaysia.