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Sophie Thwaites is a seasoned business analyst with extensive experience in financial management and strategic analysis. Currently serving as a Senior Business Analyst at Princess Polly since August 2021, Sophie previously founded Honua Bars and held senior roles at TEEG and BMF Australia, where significant achievements included overhauling sales reporting systems and automating market data processes. Early career experience includes a financial analyst position at Pan Macmillan and senior associate roles in audit at PricewaterhouseCoopers, managing a diverse client portfolio. Sophie's educational background comprises a Bachelor of Science in Mathematics and Statistics from the University of Warwick and ICAEW qualifications.