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Juris Mucenieks currently serves as Chief Commercial Officer at Primekss, specializing in PrīmX® Industrial Concrete Flooring & Foundations since June 2022. Prior to this role, Juris held the position of Baltic Sales Director at StoraEnso from July 2016 to June 2022, where responsibilities included achieving company objectives and enhancing sales performance. Juris also served as Sales Director at Royal Unibrew from November 2007 to June 2016 and as BTTM at PepsiCo from October 1997 to November 2007. Academic credentials include a Master's degree in Business Administration and Management from Latvijas Universitate, earned between 2000 and 2007, and prior education at Bulduru Darzkopibas Tehnikums from 1992 to 1996.