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Kristy Jobe is a seasoned professional in brand strategy and consumer insights, currently serving as the Director of Brand Strategy & Insights at Primo Brands since November 2023. Jobe has been a member of Women In Research (WIRe) since January 2021. Previously, Jobe held key positions at Cirkul as Director of Consumer Insights & Analytics from October 2021 to October 2023, and at Bloomin' Brands, Inc., from March 2014 to October 2021, where roles included Director of Growth Innovation & Partnerships, Manager of Strategy & Consumer Insights, and Senior Strategy & Market Intelligence Analyst. Jobe’s career began at HBO, where positions included Senior Strategy & Programming Research Analyst and Strategy & Programming Research Analyst, after a role as a Research Analyst at Discovery Communications. Jobe earned an MBA in Business/Marketing and a BBA in Marketing from Florida International University, completing the latter in 2011.