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Natalie Zadok is an experienced Human Resources professional currently serving as the Human Resources Director at Primis, Video Discovery since April 2023. Previously, Natalie held multiple roles at UM Digital in Tel Aviv from June 2017 to April 2024, including Human Resources Business Partner, Data Manager, and Ad Operation & DMP Manager. Additionally, Natalie worked as a Media Traffic Manager at ynet from October 2016 to June 2017 and was also involved as a News Producer. Natalie received education from The Academic College of Tel-Aviv, Yaffo.