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Michelle Oshinski has extensive experience in the financial services sector, currently serving as the Senior Vice President and Chief Marketing Officer at PRIMEWAY FCU since December 2003. In this role, Michelle drives revenue through strategic initiatives in brand strategy, product development, corporate communication, social media, marketing integration, and advocacy. Previously, Michelle worked as a Communication Integrator at General Motors from January 1999 to December 2000. Michelle holds a Master's degree in Communication from Texas State University and has additional education from The University of Texas at Arlington and SouthWest CUNA Management School.