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LZ

Lydia Zoghdani

Consultante confirmée Paid Search & Social Media at Primelis

Lydia Zoghdani has a diverse work experience in digital marketing and communication. Lydia currently works as a confirmed consultant in paid search and social media at Primelis since September 2022. Prior to that, they served as a project manager for SEA at Fidesio from February 2021 to October 2022.

Lydia also worked at Admaker TM where they held the roles of an SEO and SEA consultant, responsible for implementing traffic acquisition strategies and monitoring website performance using tools like Google Analytics and Hotjar. Lydia joined Admaker TM in November 2018 and stayed until February 2021. Additionally, they worked as a digital communication manager for Admaker TM from September 2017 to October 2018.

Before their time at Admaker TM, Lydia worked at PROMPTIMMO as a digital communication manager from September 2016 to August 2017. In this role, they were involved in various tasks including email and SMS marketing, marketing automation, SEO and SEM strategies, conversion funnel setup, web analytics monitoring, community management, competitive analysis, and advertising campaigns on platforms like Facebook, LinkedIn, and Google.

Lydia'sfirst professional experience was as an event intern at Danone in April 2016, where they participated in the organization of various events and contributed to the creation of a promotional advertisement.

Overall, Lydia Zoghdani has progressively gained experience and expertise in digital marketing, communication, and event management throughout their career.

Lydia Zoghdani has a strong background in digital marketing and management. Lydia'seducation history begins in 2015 when they obtained a Licence en gestion des entreprises (Bachelor's degree in Business Management) from the University of Lille 1 Sciences and Technology. Lydia later pursued a Master's degree in Digital Management et Web Strategie at ISG Institut Supérieur de Gestion, completing their studies in 2017.

In 2017, Lydia attended IPSSI, where they pursued a Master 2 in Digital Marketing, specializing in the field of digital marketing.

Additionally, Lydia has obtained several certifications to further enhance their skills. In 2018, they earned the Digital Active certification from Google. In 2019, they completed the "Intro to SQL for Data Science" and "Joining Data in SQL" courses from DataCamp. Recently, in 2020, Lydia obtained certifications in Google Analytics, Google Display, Google Search, and Google Shopping. Lydia plans to obtain the "Certification Google Analytics" from Skillshop in 2023.

Lydia Zoghdani's education and certifications reflect their commitment to staying up-to-date with the latest digital marketing and analytical techniques, making their a valuable asset in the field.

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