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Samantha Martin has a diverse work experience spanning several industries. Samantha is currently a Partner and COO at Prime Marketing Agency. Prior to this role, they worked as a Coordinator at Créations Hit The Floor for 10 years. Samantha also served as an Account Director at Kulin and Prime Marketing Agency. Samantha has experience in communications, logistics, and partnerships from their time at Grands Feux Loto-Québec. In addition, they have worked as a Project Manager, Marketing Coordinator, Field Coordinator, and Brand Ambassador at Prime Marketing. Samantha's early career involved being an Agent and Dancer for the professional dance team PNT Dance Company, where they handled bookings, schedules, and finances. Samantha also briefly worked as a Resource Mobilization Assistant at World University Service of Canada.

Samantha Martin has a Bachelor's degree in Political Science from Université Laval. Samantha also completed the ISVP - International Visa Student Program in Dance at Broadway Dance Center. Samantha has taken courses towards a Certificate in Translation (French to English) at New York University and obtained a DEC in Creative Arts, Languages and Literature from CEGEP Champlain St. Lawrence.

In addition, Samantha has obtained various certifications including Utilisation des meilleures tactiques marketing Web, Développer ses habiletés de gestion, Délégez efficacement pour propulser votre carrière, Concevoir une infolettre efficace, Conduite de réunions efficaces, Gérer efficacement le télétravail et ses employés à distance, and La relation de presse.

Samantha has also completed a course called What is Social? through Coursera Course Certificates and obtained a certification in Policy and Advocacy from World University Service of Canada (WUSC - EUMC).