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Jeffrey Anderson is an accomplished professional with extensive experience in sales and leadership roles within the technology and digital marketing sectors. As the Founder and CEO of PrimeDatalytics Inc. since April 2018, Jeffrey has demonstrated entrepreneurial expertise. Prior to this, significant contributions were made at AcuityAds Inc. from August 2012 to April 2018, where Jeffrey successfully built a high-performing sales team and achieved over 600% sales growth in the first year, establishing Acuity as a leader in programmatic advertising. Additional leadership roles include VP Digital Sales at CanSport Digital Network and various positions at Microsoft, Aol Canada, Canwest, and Pattison Outdoor. Jeffrey holds an Honors Bachelor of Commerce degree in Business Management from the University of Windsor, earned between 1993 and 1996.