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Connie Kirika has a strong background in marketing and communications. Connie began their career as an Account Executive at Brainwave Communications in 2012 and then worked as a Marketing Executive at Krystalline Salt LTD in 2013. In 2014, they joined Frontier Marketing as an Account Manager before transitioning to Liberty Life Insurance Company as a Brand Marketing Coordinator. At Liberty Life, their main responsibility was overseeing the rebranding from CfC Life to Liberty and reintroducing the brand in the Kenyan market. In 2018, Connie joined SAHAM Assurance as the Manager of Marketing and Communications. Currently, they are the Head of Marketing at Prime Bank Africa, where they started in 2019.

Connie Kirika obtained a Bachelor's degree in Public Relations/ Electronic Media from Daystar University, where they attended from 2009 to 2013. Following this, they pursued further education in Marketing at the CIM | The Chartered Institute of Marketing. The specific duration and degree obtained in marketing are not provided.