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Jimmy Yapo Maron is an experienced professional in business intelligence and technology, currently serving as Jefe Corporativo BI at Primax since August 2022. Prior roles include Senior Project Leader at NTT DATA Europe & Latam and Senior Architect Leader at IBM, both held in 2022. From February 2009 to July 2021, Jimmy was the Head of BigData & Campaigns at Telefónica, where responsibilities included defining and implementing strategies for data use within the organization. Previous experience also includes roles as IT Software Engineer at America Movil Peru SAC and IT Analyst at FIMA S.A. Jimmy's educational background encompasses studies at Universidad ESAN, CIBERTEC, Universidad San Ignacio de Loyola, and Universidad Peruana de Ciencias Aplicadas.