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Marta Pallarès Olivares is the current Head of PR for International at Primavera Sound. Marta has held this position for 6 years and 6 months and is responsible for defining the communication strategies for the company with a focus on its international image. This includes managing relationships with foreign press and journalists, searching for the best exposure for the event, and helping to develop new audiences and media partnerships. Pallarès Olivares is also the official spokesperson for the festival in media events and conferences. Prior to their work at Primavera Sound, they were a Music Content Creator at Company Cue for 7 years and 7 months, a Music Journalist at Rockdelux for 10 years and 4 months, a Music Journalist at Red Bull Panamérika for 4 years and 1 month, the Culture Product Manager at Atrápalo México for 7 months, and the Marketing Director at Casete Agricultura Digital for 1 year and 11 months.

Marta Pallarès Olivares has a degree in journalism from Universitat Autònoma de Barcelona, and they also have a master's degree in cultural journalism from Universitat de Girona. Marta has taken various courses in music and cinema criticism from Universitat Pompeu Fabra, and they have also completed a course in online music marketing from Berklee College of Music. Marta is proficient in English, having achieved a level C2 in the EF Standard English Test.

The colleagues that work with Marta Pallarès Olivares are: Alex Nikolov, Alex T, Pol Gago Guilera, Maite Amat Vendrell, David Parcerisa, and Daniel Fletcher.