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Christina Carbonell is the Co-Founder at Primary. Christina previously worked as the SVP, Retail at Quidsi Inc. from May 2007 to February 2014. Quidsi Inc. is an Amazon company that owns Diapers.com, Soap.com, Wag.com, Yoyo.com, Casa.com, and BeautyBar.com. Christina has also worked as a Brand Manager at Kraft Foods from January 1995 to December 2002.

Christina Carbonell has a BS in Economics from the University of Pennsylvania - Wharton School and an MBA from Harvard Business School. Christina has worked in marketing for various companies.

Some individuals on their team include Danielle Garfinkel - Senior Product Development Manager, Alex Kazickas - Senior Director of Fulfillment/CX, and Jodie Cenci - HR Director.