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Aaron Whatley has extensive experience in merchandising and e-commerce, currently serving as Vice President of Merchandising at Primary Arms, LLC since November 2012. With a history of progressive roles within the company, Aaron has held titles including Senior Director of Ecommerce Sales & Merchandising, Director of Merchandising, and various managerial positions. Prior to joining Primary Arms, Aaron worked at Academy Sports + Outdoors from August 2010 to November 2012, where responsibilities included serving as Hardlines Team Lead and Store Associate.