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Krista Cataldo, MBA, currently serves as the Business Analytics and Insights Lead at Primacy, a position held since June 2023. Prior to this role, Krista was a Sr. Digital Analyst at The Hartford from October 2021 to June 2023, and previously worked as a Senior Analyst and Analyst at Primacy between October 2017 and October 2021. Krista began a career in digital data analysis at BroadcastMed from July 2015 to October 2017. Krista holds a Master of Business Administration with a focus on Data Analytics from LSU Shreveport, completed between June 2020 and August 2021, along with a Bachelor's degree from Eastern Connecticut State University.