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Jonathan Lucas is a highly experienced professional with a strong background in sales growth and business development. Currently serving as a CRM & Sales Growth Expert at Prima Ressource Inc., Jonathan collaborates with CEOs and entrepreneurs to enhance profitable sales revenue while adapting to emerging trends in the sales landscape. As a co-founder of Défi Trombone Jaune and co-owner of addbrands.ca, Jonathan is involved in innovative ventures, including the exclusive distribution of Zee Dog products in Canada. Previously, Jonathan held the position of President at Éco-Solutions Inc., where the company manufactured Odour Buster cat litter, and operated SOGEN Sports Inc., a distributor of sports equipment. Jonathan's career began in the financial sector, with roles at Banque Nationale Assurances et Placements and SFL Partenaire de Desjardins Sécurité financière. Jonathan holds a Bachelor of Business Administration from HEC Montréal and a technique degree in composite materials transformation from Cegep St-Jérôme.