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Vijay Balaji Madheswaran is an accomplished professional in the field of data science and marketing, with significant experience across various roles. At Priceline, Vijay holds a position in Data Science focused on Marketing. Previously, at Agoda, Vijay served as Associate Director of PPC marketing. Vijay's expertise was further developed at dunnhumby, where notable positions included Director for the APAC region in Applied Data Science, Head of Data Science for dunnhumby Korea, and Data Science Manager. Early career experience includes a role as a Business Analyst at Mu Sigma. Vijay earned a Bachelor of Engineering degree in Electronics and Communication from Anna University Chennai, graduating in 2009.