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Dana Ravida is an experienced professional in the hospitality and travel industry, currently serving as the Business Initiatives Director at Priceline since August 2021. Prior roles include Director of Sales Analytics at Marriott International and Associate Director of Global Sales Strategy and Operations at Starwood Hotels & Resorts Worldwide, where Dana managed significant projects such as the integration of Cvent and the development of sales tools. Dana's extensive background also includes roles as Product Manager at HyperTech Solutions, Product and Content Consultant at Perillo's ItalyVacations.com, and Product Owner at Rail Europe Group. Dana holds a degree in Culinary Management from the Institute of Culinary Education and has consistently demonstrated expertise in sales strategy, analytics, and operational effectiveness throughout a multifaceted career.