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Arthur Mui is a seasoned UX researcher and design strategist with extensive experience in various industries. Currently serving as a Senior UX Researcher at Priceline since May 2023, Arthur previously held roles at Plaid, where a focus on B2B research enhanced understanding of data suppliers and their Open Banking strategies. At RBC, contributions as a Senior Design Strategist involved shaping digital strategies through insights on client behavior. Earlier experiences include positions at Architech, where Arthur guided product development, and Sixsense Strategy Group Inc., where strategic planning for pharmaceutical companies was emphasized. A background in design thinking was established at IDEO, and early career efforts at The J.M. Smucker Co. as a Supply Chain Analyst led to significant process improvements. Arthur holds an MBA in Strategy from the University of Toronto's Rotman School of Management and a Bachelor of Science (Honours) from Queen's University, along with a recent Certificate in Product Management from BrainStation.