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Nick Price has a diverse work experience in the automotive industry. Nick started their career as a Service Manager at Toyota Sunnyvale in 2010. Nick then worked at the University of San Francisco in their Athletic Department - External Relations role from 2011 to 2012. In 2013, they joined Jaguar Land Rover Volvo Marin as a General Manager and stayed there until 2017. From 2016 to 2017, they also served as a Dealer Advisory Board Member at Volvo Group. In 2017, they joined Ford Lincoln Fairfield as a General Manager and worked there until 2019. Currently, they are working at Price Family Dealerships, starting as the Vice President of Operations from 2019 and currently serving as the CEO from 2023.

Nick Price obtained a Bachelor of Arts degree in Business from the University of San Diego in the years 2005 to 2009. Nick also earned a certification in High Performance Mindset from Compete to Create in the year 2019.