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Tonya Dowd, MPH, currently serves as Executive Vice President of Reimbursement, Value Generation and Market Access at PRIA Healthcare, having joined in April 2023. Dowd has extensive experience in reimbursement and market access strategies, previously holding positions as President at TD and Associates, LLC, and Vice President at MCRA, LLC, where responsibilities included developing and managing the Reimbursement, Health Economics and Market Access business unit. A former Global Director at Johnson & Johnson, Dowd led strategic product planning for market access in a value-based healthcare environment. Prior roles include directorships focusing on reimbursement and healthcare economics at EnteroMedics, Quorum Consulting, and Acclarent. With an MPH from UCLA and a BA in Health Care Policy Studies from the University of Michigan, Dowd's background encompasses comprehensive strategies to enhance market access and maximize product adoption across various healthcare sectors.